Privacy Policy
What information we collect
We may collect and process the following personal data:
-
Email address (when you subscribe to our newsletter or use our contact form)
-
IP address and basic usage data (via cookies or analytics tools)
-
Any information you voluntarily provide to us (eg. via contact forms)
We do not intentionally collect sensitive personal data.
How we use your data
We use your personal data to:
-
Send you our newsletter and marketing emails (if you have opted in)
-
Provide updates, news, or content you have requested
-
Improve our website and user experience
-
Monitor email engagement (eg. open rates, click rates)
We will never sell your personal data.
Lawful basis for processing
Under UK GDPR, we rely on the following lawful bases:
-
Consent - when you sign up to our newsletter
-
Legitimate interests - to analyse and improve our email communications and website performance
You can withdraw your consent at any time by emailing us at: hello@generatinginsight.com
How do we store your data
Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.
How long we keep your data
We keep your email address until:
-
You unsubscribe from our newsletter, or
-
You request deletion
After unsubscribing, your data will be removed from active mailing lists. Some minimal records may be retained to ensure you are not re-added accidentally.
Your data protection rights
Under UK data protection law, you have the right to:
-
Access your personal data
-
Correct inaccurate data
-
Request deletion of your data
-
Withdraw consent at any time
-
Object to processing in certain circumstances
-
Request data portability.
To exercise any of these rights, contact us at: hello@generatinginsight.com
Cookies
We may use cookies to improve your experience and track website usage. Non-essential cookies will only be used with your consent. You can manage cookie preferences through your browser or our cookie banner.
For more information about how we use cookies please refer to our Cookie Policy
Third-party services
We may use third-party services to operate our newsletter and website analytics. These providers only process your data on our instructions and must keep it secure.
Examples may include:
-
Email marketing platforms
-
Website hosting providers
-
Analytics tools
Security
We take reasonable technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
Contact us
If you have any questions about this Privacy Policy or how your data is handled, contact:
Generating Insight Ltd
4 Greenhough Road
Lichfield
WS13 7FE